Rakken Coffee
A Coffee Brand Styled Like Streetwear
Rakken Coffee treats its cup like a streetwear drop -- clean studio product shots on one end, a full lifestyle campaign shot on location in Japan on the other. Staff shirts, oversized tees, tote bags and the cup itself all get the same editorial, off-duty-model treatment.
The Cup
Where It Starts
Before the campaign, the product: the branded Rakken cup shot clean on a soft grey backdrop, the katakana wordmark doing the talking.
Studio Pack
The branded cup shot clean and repeatable -- the core studio set every other campaign photo builds on top of.
Kemeja Merah
The red "Specialist" staff shirt, shot on location on a Japanese shopping street -- workwear framed as streetwear.
Japan Campaign
Merch, Off Duty
Merch -- Cream Tee
An oversized cream tee and branded tote, styled into everyday Japan street life rather than a studio backdrop.
Merch -- Black Tee
The katakana-branded black tee, cups in hand -- the darker half of the same merch line.
Details
Close crops on sneakers, cuffed denim, and the cup itself -- the styling details that carry the streetwear read.
Apron Barista
Staff merch and branded cups, shot in the same off-duty, on-location style as the rest of the campaign.
